Direction Detective

Uncovering Creative Solutions Oftentimes, my clients say they know what they want, but they think they aren’t explaining it in a way that makes sense. Sometimes that’s true, but more often than not, they are providing direction in a roundabout way; it just requires a little bit of detective work and a little bit of […]

Driving Attendance

Can an event brand build numbers? Are you feeling some lackluster attendance at your events? If so, consider your image. By investing in a strong brand, you can potentially increase your event’s ability to stand out in the minds of key decision makers – and potentially drive attendance. Mary Hendrickx, Conference Manager at Refrigerating Engineers […]

Picture-Perfect Tips for a Successful Headshot

Recently, I was fortunate to get some new photography of the signage we created for RETA’s 2017 Annual Conference. The destination was Hershey, Pa., which was only a short commute from my office. I took a few hours off and headed to chocolate country. The conference was held at the Hershey Lodge, a beautiful venue […]

Are You Literal or Conceptual?

The Evolution of a Concept Sometimes the theme or concept for your conference can be tricky to translate into a creative vision. Would a literal representation be the best approach for your audience or would something more abstract encourage engagement? The best solution is to have a variety of options to consider. We provided NABCA […]