Focus Groups

— By Susan Harper

Need a deep dive into the mindset of your membership? Have you considered focus groups or interviews? They can reveal some surprising insights that you may not have otherwise known, and lead you to create more impactful targeted communications for launching new products, services or membership initiatives.

Check out this video series where I talk with my colleague, Jen Reiner of Align Ltd. Find out why she recommends focus groups or interviews over surveys and forms in certain situations.

It’s always smart to start with solid, foundational information before you embark on a brand or marketing initiative. The right data can give you the necessary clarity for developing the best strategy and creative direction for effective outreach – and, ultimately for greater success.

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