Financial Services | Client since 2011
When Mike Vlasic, an accomplished investor and business executive, decided to establish his own investment and consulting enterprise, he understood the need to develop a strong corporate identity and targeted industry presence. While he had achieved extraordinary success in his previous role as executive manager of a major investment cooperative, it would be necessary to build his visibility and personal brand in a market of elite investors and businesspeople.
SCG participated in a unique brand development process that identified and powerfully conveyed Mike’s capabilities, approach and value. Building on the process, SCG developed a logo and corporate identity that effectively communicates the Mike Vlasic brand: Sustained Success. SCG also produced Mike’s website, social media identities and other materials.
Since launching the Mike Vlasic brand, website and other communications to a highly targeted and rarified audience, Mike has attracted significant visibility, followers and connections. Mike is rapidly gaining the exposure and credibility he seeks.
See below for slideshow of resulting creative. | View website.
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