Brand Refresh, Updated Messaging & Engaging Design

Enhancing industry image and value proposition through updated branding, messaging and materials

“Sharper Creative brought the insight, creativity and expertise we needed. They gained a solid understanding of who we are and what we needed through research and interaction with our key team members. They were then able to develop a fresh brand and materials, while maintaining the positive, valuable part of our identity.”

Ellena Talbott

Director of Operations and Member Engagement

The Need

Since 1947, the Association for Postal Commerce (PostCom) has been the voice of the postal industry, advising, supporting and advocating for those who use or support the use of postal services for business communication and commerce. The leadership asked Sharper Creative to help them update their brand, messaging and communications in order to strengthen their image and more closely align them with what PostCom offers today.

The Solution

Sharper Creative started with the background work of understanding the organization, identifying its key marketing points, refreshing its brand and updating its messaging. Next, an appropriate graphic look was designed to ensure consistency and effectiveness throughout all communications pieces. Then Sharper Creative designed an array of promotional and event communication pieces, all conveying PostCom’s strong brand and messaging.

The Results

The work of Sharper Creative is enabling PostCom to project a much stronger, more engaging, and more accurate image to its members and other constituencies. In the past, PostCom’s communication materials were not motivating potential members to join the association. Now, PostCom is moving boldly and confidently forward to enhance its membership and its prominence in the postal community.

Project Samples

Click on the gallery images below to see a few of the completed communication pieces we have created for this client.

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