Manufacturing | Client since 2012
Rynone Manufacturing Corporation, a leading and pioneering manufacturer of high-quality countertops, vanities, casework and associated products, recognized the need to enhance its visibility and brand clarity in an increasingly competitive market. In addition to better communicating its highly desirable products and services, Rynone needed to cross-sell its wide range of offerings to both current and potential customers.
Clarifying Rynone’s value proposition through brand development was the first step recommended by SCG. The process revealed and leveraged Rynone’s rich history and its industry-leading integrity, performance and value to define a strong, differentiating brand. SCG then produced top-quality brochures and communication materials for highly targeted, high-potential market segments. SCG also played a key role the marketing development and rollout of multiple new products.
Rynone’s new brand and materials have enhanced its position in the market, receiving significant positive responses from multiple segments. It has also aided in cross-selling by informing purchasers and decision makers. In addition, Rynone’s new products are meeting or exceeding expectations in the market.
“It is refreshing to work with true marketing professionals like Sharper Creative who not only have the necessary expertise and backgrounds, but also understand how to effectively work with clients to get the best results.” — David Smith, Director of Business Development, Rynone Manufacturing Corporation
See a slideshow of the resulting creative below.