Crafting Your Story
Establishing the right direction for your marketing effort can be the difference between success and disappointment. In order to deliver an impactful message to your target audience, it’s best to start with a strong brand. We help uncover the unique qualities of your company, products and services. Then, from those characteristics, we put together a list of key marketing points (KMPs), which are ultimately distilled down to the essence of your business or organization – the result is your brand! Going through this process creates clarity, direction and focus for all future marketing communications.
While brand development is the foundation of an effective marketing initiative, it doesn’t have to be overly complex and take a long time. Our streamlined process gets right to the point and can take just a few weeks to complete, depending on the complexity and your schedule.
Types of Deliverables
- Marketing Review Report
- Brand Development Report
- Communication Recommendations
- Strategic Development Plan
- Brand Identity
Do you need a brand?
- Do you need a stronger differentiation from your competitors?
If you don’t differentiate, your message will not stand out, and customers will have little reason to choose you over others in the market.
- Does your “competitive advantage” feel weak or unclear?
You must tell your customers why you are the best value and choice.
- Can your customers say what makes you special?
Creating brand awareness is the key to gaining and keeping customers.
- Do you find yourself competing on price alone most of the time?
A clear, powerful brand is the solution.
- Have you reviewed your marketing strategy within the last three years?
It is important to make sure that your strategy is still on track and effective.
Our brand is strong, now what?
Excellent. If you’ve already done the work to build a strong brand, let us help share your story with the world, or more precisely, your target audience. Our Marketing and Design services can develop relevant, focused and creative content that resonates with your brand — whether we craft if or you supply it!