Brand Refresh or Rebrand? When to Update vs. Start Over
Table of Contents Has your brand fallen behind? In August 2025, Cracker Barrel unveiled a rebrand that stripped away the character and personality people had loved for 55 years. The company took a distinctive identity customers immediately recognized and watered it down into something generic and forgettable. The new logo was technically clean and modern […]
Why Brand Guidelines Matter (Even for Small Teams)
Table of Contents A polished, consistent brand isn’t just for big-budget teams with a marketing department. It’s how even the smallest crew looks sharp, builds trust and stays memorable. You’re likely competing with bigger organizations with bigger budgets, so it’s more important than ever that your brand projects the same level of credibility. The problem […]
Building Business Value Through Strategic Brand Design
Table of Contents Has your brand fallen behind? If your visuals haven’t kept pace with today’s market – and you’re watching competitors pull ahead with sharper branding – we know how you feel. Maybe your logo is outdated, your slide deck looks cobbled together or your social posts lack a consistent look. You’re juggling limited resources, high […]