Brand identity is much more than simply a logo. It is a rich ecosystem of graphic elements that visually capture and communicate your brand personality. Use it consistently across all media to build brand recognition and loyalty.
It’s through marketing communications initiatives that consumers are introduced to your brand, its values and benefits, and how it differs from its competitors. These include print collateral, traditional and digital advertising, social media, and direct marketing.
Consistent visual branding throughout the life of an event allows you to shape the way people experience your event – and build excitement and create engagement.