Before You Redesign: Lessons From Our Website Rebuild That Can Help You Get It Right
Why we rebuilt our website from the ground up – and what it taught us about strategy, clarity and brand alignment We thought we were just swapping in a few new case studies. A simple update. Refresh the portfolio. Keep things moving. But once we started looking closer, it became clear: We needed more than […]
A Little Horn Tooting
What a nice surprise to learn that the 2017-2018 calendar I designed for Cocalico School District won the Pennsylvania School Public Relations Association Award of Excellence for the second year in a row!! Wow! It’s great when hard work pays off in this way. The success of this piece (and any great piece, really) is […]
Expand Your Bandwidth
Complimenting In-house Resources Outsource partnerships are perfect for organizations with needs that exceed current resources. Benefits include accessing specialized talent, increasing organizational capacity and staffing flexibility, among many others. It can potentially reduce staffing costs, too. As a specialized vendor resource for associations and nonprofits, we can jump in and collaborate with internal teams to […]
Direction Detective
Uncovering Creative Solutions Oftentimes, my clients say they know what they want, but they think they aren’t explaining it in a way that makes sense. Sometimes that’s true, but more often than not, they are providing direction in a roundabout way; it just requires a little bit of detective work and a little bit of […]
