Designing a Clear Brand
for Smarter Home Comfort

They made the whole process feel easy.

— Joel M

The Client

E.H. Gochnauer & Sons has long been recognized as a trusted name in commercial HVAC and plumbing across Central Pennsylvania. But when it came to their residential work, brand awareness didn’t match their experience or quality of service. To close that gap, we helped the team establish a fresh, standalone identity – one that would give their residential division the clarity, credibility and customer appeal it needed to grow.

Gochnauer at Home was born from that vision. Backed by the leadership’s desire to speak more directly to homeowners, the new brand brought warmth, polish and distinction to their consumer-facing efforts.

What We Did

We built the Gochnauer at Home brand from the ground up – starting with strategy and extending into full-scale identity and execution. Every touchpoint was designed to distinguish the residential division from its commercial counterpart while maintaining a sense of continuity and professionalism.

Developed brand strategy to position Gochnauer at Home as a trusted, homeowner-focused extension of the commercial brand
Created the name and tagline to clearly define the residential division
Designed the logo using orange and blue to symbolize warm and cool – key elements of HVAC – and incorporated a swirl graphic to represent airflow and energy
Built out visual identity and messaging across all key communications
Designed business stationery, signage and staff presentation materials
Produced direct mail, sell sheets and a pocket folder for field sales and service use
Created branded clothing and vehicle magnets to extend visibility
Designed online display ads to reach a broader residential audience
Crafted a simple, unified exhibit display for community events and home shows

What We Delivered

Brand Strategy
Brand Development
Brand Design
Name and Tagline
Logo Design
Stationery System
Signage
Direct Mail
Clothing
Magnets
Sell Sheets
Pocket Folder
Online Display Ads
Exhibit Graphics

Key Messaging

TAGLINE
A Higher Degree° of Comfort

BRAND POSITIONING
Gochnauer at Home was built to meet the unique needs of homeowners – bringing the experience and reliability of a long-standing commercial contractor into the residential space with warmth, clarity and care. With more expertise than anyone else in the area and a reputation 75 years strong, the brand helps customers make smart decisions without pressure – delivering quality, service and value in every job.

BRAND PERSONALITY
Friendly / Professional / Reliable / Helpful / Service-Oriented

The Results

The Gochnauer at Home brand brought instant clarity to the company’s residential offering. With its own name, look and messaging, the division stands apart from its commercial roots while still reflecting the quality and professionalism customers had come to expect. The brand’s visual system – anchored by warm and cool tones and a clean swirl icon – captures the essence of HVAC service in a way that feels both friendly and expert.

A brand that truly fit what we were looking for.

“Gary and Sue really led the charge on this. We were trying to grow the residential side of our business, and they took the time to listen, learn and really understand what we were up against. They immersed themselves in how we work and all the different touchpoints we needed to create. It’s the kind of branding work we never could have done ourselves in-house. We’re thankful for the partnership we had in Gary and Sue at Sharper Creative – they made the whole process feel easy and gave us a brand that truly fit what we were looking for at the time.”

Designing a Clear Brand for Smarter Home Comfort