Crafting a Personal Brand for Veitch Digital Partners

The results were great!

— JANET T.

The Client

Veitch Digital Partners, a family-owned business that once led the industry in digital, print and integrated marketing operations, turned to Sharper Creative for a comprehensive rebrand. The goal was to convey its unique value proposition while showcasing its commitment to customizable marketing solutions. At the time, Veitch Digital was integrating advanced pURL technology into its offerings and sought to ensure that this innovation was reflected in the new brand identity. The rebrand focused on developing compelling messaging and an innovative identity that highlighted the company’s technological expertise, industry leadership and dedication to delivering tailored solutions.

What We Did

We partnered with Veitch Digital Partners to revitalize their brand identity, emphasizing their expertise in personalized marketing solutions. Our key initiatives included:

Conducted a comprehensive audit to uncover core values, offerings and unique value propositions
Defined engaging marketing messages that highlighted their expertise and leadership in pURL technology
Crystallized key points into a powerful brand statement and a memorable tagline
Developed a distinctive visual identity that reflected their forward-thinking approach
Created a suite of marketing materials that brought the brand to life

What We Delivered

Brand Strategy
Marketing Messages
Brand Statement
Tagline
Logo
Brand Identity System
Communication Package
Sales Materials
Direct Mail Campaigns

Key Messaging

TAGLINE
make it personal

BRAND POSITIONING
Veitch Digital Partners empowers businesses to achieve exceptional marketing results through personalized, data-driven communication strategies and cutting-edge technology solutions.

MISSION
Our mission is to partner with you to target your audience, streamline communications, increase response rates and boost your bottom line.

BRAND PERSONALITY
Innovative / Client-Focused / Results-Driven / Approachable / Trustworthy

The Results

Veitch Digital Partners has established a distinct presence in the pURL technology space with a brand that embodies its dedication to personalized marketing. The tagline “Make it Personal” and the thumbprint logo reflect their enduring commitment to customized solutions, moving beyond one-size-fits-all approaches. This rebrand not only modernized their visual identity but also created a foundation for deeper audience engagement and opened the door to exciting new business opportunities.

The results were great.

“Sharper Creative did an outstanding job of providing analysis, advice and extensive assistance in helping Veitch update and revitalize our brand, messaging and communications. From initial strategizing and background work through implementation and creative work, Sharper was professional, prompt, responsive and a pleasure to work with. The results were great. I highly recommend Sharper Creative to anyone with branding, strategy and marketing communications needs.”