A Trustworthy Brand for an Accessible Living Business

Our brand looks professional and feels like us.

— JOEL M.

The Client

The team at Home Accessibility Outfitters knows how important it is for individuals to age comfortably in their homes. The business exists to help adapt homes to fit the health needs of those who are aging or injured. We knew that a company with such a powerful purpose deserved a brand to match, and we were elated to partner with Home Accessibility Outfitters to create theirs. Our goal was to develop a brand that expressed trust, compassion and an unmistakable commitment to empowering people to live safe and independent lives in the homes they love.

What We Did

We worked with Home Accessibility Outfitters to develop a brand that reflected their expertise and dedication to helping individuals live safely and independently. Our key initiatives included:

Conducted discovery sessions to understand their mission, values and target audience
Analyzed existing marketing materials and competitor positioning
Identified key differentiators to strengthen their brand messaging
Developed a compelling tagline that reinforced their commitment to accessibility and independence
Created a visual identity that conveyed trust and professionalism
Designed marketing collateral to support their launch and ongoing outreach efforts

What We Delivered

Brand Strategy
Brand Identity
Message Development
Copyrighting
Communication Package
Brochure
Banners
PowerPoint Presentation
Key Messaging

Key Messaging

TAGLINE
Feel Right at Home.

BRAND POSITIONING
Home Accessibility Outfitters enables individuals facing mobility challenges to live comfortably and independently in their homes through thoughtfully designed and constructed accessibility solutions.

BRAND ESSENCE
Empowering individuals to live safely, comfortably and independently in their homes.

BRAND PERSONALITY
Compassion / Reliability / Trust / Warmth / Friendliness / Caring

The Results

Home Accessibility Outfitters’ brand identity clearly reflects its core values of compassion, reliability, and trust. The tagline “Feel Right at Home” speaks to the team’s dedication to helping people live comfortably and independently, while maintaining a sense of normalcy. Through warm visuals and messaging, the brand experience intentionally exudes an undeniable sense of care and understanding, positioning them as the go-to experts for home adaptation solutions.

We have a brand that feels like us.

“We knew we needed to work on our branding, but we had no idea where to start. Sue and Gary made the whole process easy and actually enjoyable. They really took the time to understand our business and what makes us different. Now, thanks to the team at Sharper Creative, we have a brand that not only looks professional but truly feels like us. If you’re thinking about rebranding or just need some direction, I’d definitely recommend working with them.”

A Trustworthy Brand for an Accessible Living Business​