A Fresh Brand Voice for the PostCom

We got the insight, creativity and expertise we needed.

— ELLENA T.

The Client

Since 1947, the Association for Postal Commerce (PostCom) has been a leading voice in the postal industry. To remain competitive in such a dynamic market, PostCom’s leadership turned to Sharper Creative to enhance its brand image, develop a messaging platform that resonates with its audience, and reinforce its position as an industry leader. They also wanted to refresh their brand and marketing materials to align with their updated value proposition and attract a broader audience.

What We Did

We collaborated with the Association for Postal Commerce (PostCom) to enhance their brand image and messaging. Our key initiatives included:

Conducted interviews and distributed questionnaires to key leadership to understand PostCom’s goals and challenges
Analyzed responses and refined key marketing points
Developed several tagline options for PostCom to select
Crafted clear and concise copy blocks for internal and external use
Provided comprehensive messaging and copywriting for marketing materials
Designed visually appealing marketing materials
Retained and refreshed the existing PostCom logo

What We Delivered

Brand Strategy
Brand Development
Tagline + Applied to Logo
Copywriting
Letterhead
PowerPoint Template
Rack Cards
Banners
Bulletin Template
Digital Asset Library

Key Messaging

TAGLINE
Delivering Postal Advocacy, Resources and Results.

BRAND POSITIONING
PostCom is dedicated to empowering businesses to thrive in the evolving postal landscape by providing unparalleled advocacy, resources and expertise. We are committed to safeguarding the postal industry’s future and ensuring our members have the necessary tools and knowledge to succeed.

BRAND PERSONALITY
Trustworthy / Knowledgeable / Established / Strong / Bold

The Results

After more than 70 years in business, PostCom’s brand has been revitalized to resonate with its target audience and accurately communicate its value proposition. The new tagline, messaging and marketing materials evoke a fresh and modern design while paying homage to the organization’s established reputation. We’re confident that the elevated brand will position PostCom for continued success as an industry leader in a space that undergoes frequent change. The team at Sharper Creative looks forward to seeing what PostCom will accomplish next.

Insight, creativity and expertise.

“Sharper Creative had the insight, creativity and expertise we needed. They took the time to understand who we were and what we needed through research and interaction with our key team members. They then developed a fresh brand and materials while maintaining the positive, valuable part of our identity.”

MESSAGING EXCERPT

The Value of Membership

Getting involved with PostCom is more than just membership in a trade association that address postal issues. It is gaining access to critical information, powerful influence, timely news and high-value educational opportunities. It is an investment in your success. Consider these benefits:

Postal advocacy — be part of a highly respected and influential postal advocacy group.
Get access — to high-level decision and policy makers at the U.S. Postal Service.
Raise your voice — be heard by the USPS as part of the mailing industry’s voice in postal affairs.
Influence — the postal rate-making process and postal rulings to protect your interests.
Be in the know — be among the first to know about key postal developments and how they will affect you.

The advantage of understanding — get clear, expert analysis and explanations of postal rules, regulations and actions.
Network — with the leaders and trendsetters of the global mailing industry.
Expert advice — on mailing piece strategy.
Maximize — your postal discounts and minimize your mailing deficiency.
Advance your business — through ongoing learning opportunities, information sources, and other expert resources.