Defining "Every Day" Excellence in Countertops

They understand how to get results!

— DAVID S.

The Client

Rynone Manufacturing is a family-owned business that has been advancing the countertop industry since 1945. They have proudly secured their place as one of the largest vanity top manufacturers in the nation and wanted a brand that backed its value and promise.

Rynone Manufacturing partnered with us to elevate its brand clarity and position as an industry leader by effectively communicating its unmatched performance, dependability, and value proposition.

What We Did

A comprehensive brand refresh was in order. To create an effective relaunch that positioned them as leaders, we focused our efforts on the following key areas:

Analyzed existing brand positioning and messaging
Conducted market research to identify key differentiators and customer needs
Developed a comprehensive brand strategy, including messaging, tagline, and visual identity
Elevated existing materials and created new collateral that aligned with the new brand positioning

What We Delivered

Brand Strategy
Brand Message
Brand Identity
Tagline + Applied to Logo
Marketing Collateral
Photography
Ongoing Creative Support

Key Messaging

TAGLINE
Every Day!

BRAND POSITIONING
Rynone Manufacturing offers unmatched performance, dependability and value in the countertop, vanity top and casework industry. We consistently exceed customer expectations by providing the fastest delivery, the best service and the broadest range of countertop products. Since 1945, we have led with innovation, market insight and an unwavering commitment to helping our customers succeed. You can trust Rynone to deliver what we promise and create an exceptional customer experience.

BRAND PURPOSE
Rynone consistently exceeds customer expectations by providing the fastest delivery, the best service and the broadest range of countertop products available … every day!

BRAND PERSONALITY
Reliable / Innovative / Experienced / Sustainable / Contemporary

The Results

It was a privilege to partner with Rynone Manufacturing to build a strategic brand that elevates its marketing presence. Our goal was to help them tell a compelling story that reflects their dedication to exceeding customer expectations — a message encapsulated by their tagline, “Every Day!”

Our creative touch revitalized their marketing materials, infusing them with stunning product photography and a contemporary catalog design that beautifully highlights the value Rynone brings to its customers. It’s been a rewarding collaboration, and we look forward to supporting Rynone’s growth for years to come.

True Marketing Professionals

“It is refreshing to work with true marketing professionals like Sharper Creative who not only have the necessary expertise and backgrounds, but also understand how to effectively work with clients to get the best results.”