Casting a Bright Future for PPCP

Helped us communicates the right message.

— ANDY M.

The Client

Pennsylvania Precision Cast Parts, Inc. (PPCP) is a family-owned business with deep roots in the steel industry. When Andrew Miller, the fourth generation of the Miller family, took over leadership, he recognized the need to elevate PPCP’s legacy. Andrew contacted Sharper Creative to help refresh the company’s brand identity and messaging. PPCP was already a successful company, but its brand didn’t fully convey its dedication to quality, exceptional customer service and wide-ranging expertise.

What We Did

With PPCP’s goals in mind and a comprehensive list of deliverables, we proposed a strategic brand-based approach so that we could seamlessly create, update and execute their marketing materials. Our key initiatives included:

Defined brand identity to articulate PPCP’s unique value and key characteristics
Built a strategic marketing plan and implemented it using both broad and targeted communications to build the brand
Broadened the business’ reach, increasing overall brand awareness through various marketing initiatives
Developed key target audiences, engaging specific customer segments with tailored messages that showcase PPCP’s expertise

What We Delivered

Brand Strategy
Brand Message
Brand Identity
Logo
Tagline
Website Content
Website Design & Development
Process Illustrations
Marketing Collateral
PR
Promotional Communications
Photography

Key Messaging

TAGLINE
People. Process. Performance.

BRAND POSITIONING
PPCP is an industry-leading manufacturer of top-quality investment castings, providing a wide range of casting sizes and specialized alloys to meet the diverse needs of various industries. With a proactive, customer-centric approach and a commitment to exceptional quality and service, PPCP is a dependable partner for businesses seeking precision cast parts solutions.

BRAND PERSONALITY
Precise / Reliable / Expert / Industrial / Professional / Modern / Bold

The Results

Together, Shaper Creative and PPCP successfully transformed the company’s brand identity to align with its core values of quality, customer experience and extensive capabilities. The refreshed brand strategy, messaging, and identity accurately reflect PPCP’s dedication to delivering top-quality investment castings and exceptional service — all while paying homage to the company’s rich history.
This revitalization has increased PPCP’s brand awareness, engaged target audiences with compelling messaging, and strengthened its position as a trusted, preferred partner in the industry.

“Sharper Creative has helped us identify the things that make PPCP valuable and attractive to customers and effectively communicate the right message to the right people in our industry.”