Grudi’s Tech-Forward Rebranding

I especially appreciate the outstanding level of customer service Sharper Creative provides.

— WALT G.

The Client

Grudi Associates, a tech company specializing in IT management, mobility solutions and telecom consulting, operates by a straightforward motto: They handle technology challenges so their clients don’t have to.

After working alongside Walt Grudi and his team for the past two decades, we collectively decided a rebrand was in order. We were thrilled to take the lead in evolving their identity and messaging to stay ahead of industry shifts and competitors.

Our long-standing partnership gave us unique insight into Grudi’s hurdles in attracting new business leads and engaging modern decision-makers. Our mission was to reposition Grudi as a forward-thinking technology firm, ensuring the brand resonated with its target audience and reinforced the company’s position as an industry leader.

What We Did

To position Grudi Associates as a tech powerhouse, we carried out a comprehensive rebranding that encompassed the following key steps:

Conducted in-depth review and analysis of Grudi Associates’ existing positioning, brand, identity, messaging and communication materials
Developed a compelling strategy to communicate the company’s value proposition and benefits to customers
Renamed the company “Grudi” to reflect a leading-edge, high-tech image
Created a new brand identity that accurately represents where Grudi is today and resonates with modern decision-makers
Designed a new logo that conveys a fresh, high-tech, contemporary image
Updated a wide variety of communication materials, including a new website, to showcase the refreshed brand

What We Delivered

Brand Strategy
Brand Positioning
Refined Name
Logo
Messaging
Communication materials
Website Design + Content
Avatars and Icon Sets
Communication Materials
Anniversary Logo
Case Studies + Sell Sheets
Ongoing Support and Consultation

Key Messaging

TAGLINE
Technology. Support. Results.

BRAND POSITIONING
Grudi delivers measurable and secondary results through expert technology solutions and support in Managed Mobility, Managed Telecom and Managed IT. We simplify complex technology challenges, empowering businesses to achieve their goals and positively impact their bottom line.

BRAND PERSONALITY
Cutting–Edge / Technological / Professional / Reliable / Approachable / Personable / Proactive / Helpful

The Results

The rebrand was a strategic transformation that resulted in a new, revitalized name, a dynamic high-tech visual identity, and a comprehensive library of brand assets. Our team executed messaging and visuals that reflected Grudi’s cutting-edge technology leadership and set them up for continued success in attracting new clients.

We’re incredibly proud of the creative and strategic thinking we poured into Grudi’s recent rebranding. We’ve walked alongside them through industry shifts and have helped them pivot at critical times, and it’s safe to say we are just as invested in their success as they are. It’s a testament to our enduring partnership and continued support of Grudi’s growth.

Sharper Creative has my highest endorsement!

“Sharper Creative has been assisting Grudi Associates with a full range of design and marketing services for over 20 years. Sue Harper, Gary Treer and their team have done an exceptional job for us. Their creativity, expertise and ability to create effective marketing materials have been invaluable to us. I especially appreciate the outstanding level of customer service Sharper Creative provides. It has created a very positive, enjoyable experience. Sharper Creative has my highest endorsement!”