An Elegant Brand Designed To Inspire

Sue created a beautiful and elegant brand identity.

— COLLEEN G.

The Client

JewelWerk’s marketing agency approached our team to create a comprehensive brand identity that captured the store’s modern and welcoming spirit — and gave its artistic pieces a narrative of their own. In addition, they required assistance with their brick-and-mortar storefront design, ensuring compliance with local historical preservation regulations. This included integrating the new JewelWerks brand identity in a visually appealing way that was respectful of the building’s heritage.

What We Did

We collaborated with JewelWerks to develop a brand identity that embodied their modern and welcoming spirit. Our key initiatives included:

Crafted a visually striking and contemporary wordmark
Selected a delicate yet sophisticated color palette
Developed a tagline encapsulating the brand’s unique blend
Designed eye-catching signage for the new store
Created impactful business communication materials
Developed elegant packaging for an enhanced unboxing experience

What We Delivered

Wordmark
Tagline
Color Palette
Design Element
Signage
Communication Materials
Packaging

Key Messaging

TAGLINE
Adorn. Create. Illuminate.

BRAND POSITIONING
JewelWerks offers a modern, welcoming approach to fine jewelry, blending artistry and craftsmanship to create timeless pieces that celebrate individuality. With a focus on elegance and personalization, JewelWerks provides a curated selection of high-quality jewelry designed to adorn, create and illuminate life’s special moments.

BRAND PERSONALITY
Elegant / Artistic / Welcoming / Timeless / Sophisticated

The Results

Though our project with JewelWerks ended in 2014, it continues to be one of our team’s favorites. We were tasked with capturing the vision of a modern, inviting and personalized jewelry experience and, together, we seamlessly brought it to life. From the elegant wordmark to the delicate color palette and impactful marketing materials, every element reflected the JewelWerks offer. We’re proud to have played a part in building a stunning brand that empowered customers to express their individuality and celebrate life’s special moments.

Beautiful design captured the brand's heart.

“We wanted Sue on the project because we knew she would create something truly special. Her beautiful design captured the brand’s heart — modern, inviting and uniquely personal. Every detail, from the elegant wordmark to the carefully chosen color palette reflects JewelWerks’ commitment to celebrating beautiful jewelry. We’ve partnered with Sue on many projects, and this one still holds a special place in my heart.”