Designing a Vibrant Identity for
Writing Retreat Sampler

Gorgeous, enticing graphics!

— LISA S.

Writing Retreat Sampler event series kickoff banner with a warm gradient, hand-drawn elements, and host Lisa Shaughnessy.

The Client 

Lisa Shaughnessy, owner of Writing Retreat Directory, wanted a fresh and visually appealing way to promote her work. Writing Retreat Directory is a platform that connects writers with unique and inspiring retreat experiences. To amplify her brand, Lisa needed two key things: a logo for her Writing Retreat Sampler and a series of vibrant, customizable graphics to promote podcast episodes featuring retreat owners.

Lisa turned to us because of our strong track record with brand development and event graphics. She was looking for designs that were not only eye-catching but also practical — graphics that could be transformed into Canva templates, giving her the flexibility to make quick edits as needed.

Hand-drawn pen illustration with a fluid line, symbolizing creativity and the writing process.

What We Did 

We collaborated with Writing Retreat Sampler to create a distinctive brand identity that resonates with its audience. Our approach encompassed:

  • Designed a unique logo that reflects the concept of sampling retreats and writing tools
  • Developed a cohesive brand identity including a tagline and visual theme
  • Created promotional graphics to support the platform’s launch
  • Developed customizable Canva templates for ongoing updates

Logo Before and After

Old and new Writing Retreat Sampler logos, showcasing the evolution into a more dynamic and modern brand.

Brand Colors

Writing Retreat Sampler color palette featuring navy, teal, coral, and yellow, reinforcing a vibrant identity.

What We Delivered

Logo Design
Brand Tagline
Brand Theme
Event Kickoff Graphics
Social Media Graphics
Canva Templates

Key Messaging

TAGLINE
Learn. Write. Publish.

BRAND PERSONALITY
Creative / Inviting / Professional / Inspirational / Resourceful

Virtual event promo graphics with teal and purple gradients, highlighting an engaging and vibrant identity.
Speaker spotlight graphics featuring event guests with bold typography and vibrant gradients.

The Results

Writing Retreat Sampler launched with a strong, recognizable brand that captured the essence of exploration and creativity. The unique logo and cohesive visual identity established a professional yet inviting presence, helping to attract both retreat organizers and participants. The promotional graphics provided engaging marketing assets, while the customizable Canva templates ensured ongoing brand consistency. With these foundational elements in place, Writing Retreat Sampler was well-equipped to grow its audience and expand its reach in the writing community.

Gorgeous, enticing graphics!

“I was hoping to get some nice graphics that would make my event look more professional, but Sue exceeded those expectations with her attention to detail and created gorgeous graphics that catch the attention of my audience and entice them to click on the event links.”

Lisa Shaughnessy

Owner
Writing Retreat Directory

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Helping service-based businesses, nonprofits and associations stand out and make an impact. We put a Sharper Focus on what makes you unique and valuable, empowering you to brand boldly with a high-impact identity that positions you for success. It’s a smart investment in growth.

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