Guest Blog
Hi there! I’m Abby Young, the Founder and Lead Wardrobe Stylist at Abby Young Styling based in Silicon Valley, and the Fashion Stylist Director at Troora Magazine. I’m also certified by the Fashion Stylist Institute and Condé Nast College. My expertise covers personal styling, color analysis, and a range of styles, including runway, commercial, editorial, and boudoir. With my dedicated team, I help clients create a strong, confident image through their wardrobe and develop stylish, modern brand identities for businesses of all sizes.
Planning a branding photoshoot? Feeling nervous about being the face of your brand and want your style to tell the story? Let’s make your brand stand out with these top 5 styling tips from a wardrobe stylist. Read on!
Plan Ahead
Planning ahead can make a world of difference. Lay out your outfits and accessories to make sure they fit your brand’s identity. Think about how each piece works to create a harmonious brand story. And don’t forget to try the outfits on, too!
Match Your Wardrobe & Accessories with Your Brand Identity
Your outfits should scream your brand’s personality. Imagine your wardrobe as a visual extension of your brand’s story. If your outfit feels true to your brand’s story, your photos will reflect that authenticity.
For wellness brands, choose flowy, comfortable pieces in calming earth tones. For tech startups, opt for sleek, modern looks with tailored blazers in neutrals or navy. If your brand is creative, go bold with vibrant colors and playful accessories.
Now, let’s talk details. Accessories are the secret weapon to leveling up a brand shoot. Choose pieces that complement your outfit and reinforce your brand’s message. You can use accessories for pops of colors, too, like a stylish belt bag in a fun shade.
Don’t forget the personal touches that make you feel like your best self, whether that’s a spritz of your signature scent or your favorite shade of lipstick.
Focus on Comfort for Confidence
The right fit is key. Opt for clothes that fit well and offer comfort, and avoid anything that feels restrictive or awkward. Remember, you’re wearing the clothes, don’t let the clothes wear you! Confidence always shines through a camera lens, especially when you’re comfortable in your outfit.
Color Psychology for Emotional Impact
Color impacts emotions. For trust and professionalism, try wearing soothing blue shades. If your brand evokes passion and energy, then reds are a striking go-to option. Align your wardrobe with your brand’s color palette to create a visual story that resonates with your audience.
Know Your Silhouette
Understanding your body type and choosing outfits that complement that silhouette can make a huge difference in how you appear on camera. If you have an hourglass figure, emphasize those curves with fitted clothes that cinch the waist.
For pear-shaped body types, go for midwaisted A-line skirts or dresses, which will balance out your proportions. If you’re more apple-shaped, tailored blazers will do wonders to add structure to your upper body. Have fun playing with your proportions to enhance your best futures, rather than hiding your natural shape.If you want to know which body type you have, take a look at this blog!
The Difference Hiring a Stylist Can Make
Hiring a stylist can simplify your photoshoot. A professional stylist handles outfit planning, color coordination, and accessory selection, ensuring every detail aligns with your brand. They’ll create a curated look that represents you perfectly—just show up and shine!
See for yourself! Here are some of our very own styled clients from recent branding shoots.
