Build Credibility With Professional Marketing Collateral
Table of Contents Has your brand fallen behind? You’ve built expertise over years. Your team delivers exceptional results. But when prospects see your materials – that outdated PowerPoint, the brochure that doesn’t match your website, the event poster series where every piece looks like it came from a different company – what impression are they […]
Brand Refresh or Rebrand? When to Update vs. Start Over
Table of Contents Has your brand fallen behind? In August 2025, Cracker Barrel unveiled a rebrand that stripped away the character and personality people had loved for 55 years. The company took a distinctive identity customers immediately recognized and watered it down into something generic and forgettable. The new logo was technically clean and modern […]
Creating Event Graphics That Actually Work (Beyond Generic Cityscapes)
Table of Contents Has your brand fallen behind? I see it everywhere – conference promotions featuring city skylines with logos overlaid on top. New York’s skyline. Chicago’s lakefront. Las Vegas strip lights. The same approach that makes every event look exactly like the last one. Your organization deserves better. Your attendees deserve better. And frankly, […]
Beyond Circles: A Smarter Take on Brand Icon Design
When it came to designing my new website, I had a decision to make. Actually … I had a lot of decisions to make. But one revolved around icons. You know the ones – those familiar little graphics that typically show up in circles next to service words like marketing, technology, banking or consulting. People […]
A Little Horn Tooting
What a nice surprise to learn that the 2017-2018 calendar I designed for Cocalico School District won the Pennsylvania School Public Relations Association Award of Excellence for the second year in a row!! Wow! It’s great when hard work pays off in this way. The success of this piece (and any great piece, really) is […]
Expand Your Bandwidth
Complimenting In-house Resources Outsource partnerships are perfect for organizations with needs that exceed current resources. Benefits include accessing specialized talent, increasing organizational capacity and staffing flexibility, among many others. It can potentially reduce staffing costs, too. As a specialized vendor resource for associations and nonprofits, we can jump in and collaborate with internal teams to […]
Making Good When It Counts.
Taking a leap of faith. When unexpected challenges arose just a few weeks away from their annual meeting, NAILBA called on us to help with their annual report. Working with the interim CEO (at the time), Susan Klemmer, we jumped in, followed brand guidelines, and sent Susan a few pages of the creative direction, which […]
You Feel Me?
I love it when something comes across my desk that is unexpected. Occasionally, it’s an item with a nice “hand feel” – I want to touch it! Sadly, this doesn’t happen all that often. In terms of marketing communications, there’s an opportunity to impact people in ways they don’t expect. Die-cuts, soft-touch varnishes, embossing, letterpress, […]
Ah, Summer Reading
In these dark cold days of winter, who doesn’t want to look ahead to warm summer days. Even though it will be a while until I can sit on the patio with a good book here in Pennsylvania, I was able to soak up some sunshine while working on a new logo. Pennsylvania Libraries wanted […]
Love Never Gives Up
Every year, my client, Preservation Pennsylvania, releases the Pennsylvania At Risk list. This list draws statewide attention to the plight of Pennsylvania’s historic resources, promotes and supports local action to protect historic properties, and encourages funding and legislation that supports preservation activities. Even more exciting … This year, I wanted to share my love for […]
Direction Detective
Uncovering Creative Solutions Oftentimes, my clients say they know what they want, but they think they aren’t explaining it in a way that makes sense. Sometimes that’s true, but more often than not, they are providing direction in a roundabout way; it just requires a little bit of detective work and a little bit of […]
Driving Attendance
Can an event brand build numbers? Are you feeling some lackluster attendance at your events? If so, consider your image. By investing in a strong brand, you can potentially increase your event’s ability to stand out in the minds of key decision makers – and potentially drive attendance. Mary Hendrickx, Conference Manager at Refrigerating Engineers […]