Perfecting Page Layout
Often, a document’s cover is featured front and center when creative folks like me share work samples. But most of the time, the inside page spreads contain the real “meat” of the design. Taking assets from a client and giving them structure, order, readability and creative cohesiveness is also where all the hard work lies. […]
Celebrate Stats!
Sharing statistics with your audience and stakeholders, in communication materials such as annual reports, doesn’t need to be dry or boring. From picking an engaging color palette to showcasing your statistics in a new, fun or creative way, there are lots of ways to bring life to your numbers. The annual report I designed for […]
What a Circus
Inspiration for creative concepts can come from a variety of places. Take Sarasota, Florida, for example. When the last Ringling brother decided to move the winter quarters of Ringling Bros. and Barnum & Bailey Circus from Bridgeport, Connecticut, to Sarasota, it helped the town prosper and grow (you can read more here at Ringling.org). Ninety […]
A Little Horn Tooting
What a nice surprise to learn that the 2017-2018 calendar I designed for Cocalico School District won the Pennsylvania School Public Relations Association Award of Excellence for the second year in a row!! Wow! It’s great when hard work pays off in this way. The success of this piece (and any great piece, really) is […]
Expand Your Bandwidth
Complimenting In-house Resources Outsource partnerships are perfect for organizations with needs that exceed current resources. Benefits include accessing specialized talent, increasing organizational capacity and staffing flexibility, among many others. It can potentially reduce staffing costs, too. As a specialized vendor resource for associations and nonprofits, we can jump in and collaborate with internal teams to […]
Making Good When It Counts.
Taking a leap of faith. When unexpected challenges arose just a few weeks away from their annual meeting, NAILBA called on us to help with their annual report. Working with the interim CEO (at the time), Susan Klemmer, we jumped in, followed brand guidelines, and sent Susan a few pages of the creative direction, which […]
You Feel Me?
I love it when something comes across my desk that is unexpected. Occasionally, it’s an item with a nice “hand feel” – I want to touch it! Sadly, this doesn’t happen all that often. In terms of marketing communications, there’s an opportunity to impact people in ways they don’t expect. Die-cuts, soft-touch varnishes, embossing, letterpress, […]
Need a Fresh Perspective?
A little distance can make a big difference. Over the years, clients have occasionally provided us with copy for a collateral piece and/or website. We’ve seen text go on and on for pages when a summary would have sufficed, while others struggle to provide basic bullet points for specific services or products. Usually, this is […]
Ah, Summer Reading
In these dark cold days of winter, who doesn’t want to look ahead to warm summer days. Even though it will be a while until I can sit on the patio with a good book here in Pennsylvania, I was able to soak up some sunshine while working on a new logo. Pennsylvania Libraries wanted […]
Love Never Gives Up
Every year, my client, Preservation Pennsylvania, releases the Pennsylvania At Risk list. This list draws statewide attention to the plight of Pennsylvania’s historic resources, promotes and supports local action to protect historic properties, and encourages funding and legislation that supports preservation activities. Even more exciting … This year, I wanted to share my love for […]
