The importance of Brand Photography for your Business

Guest Blog I’m Dana Gaydon, a brand and lifestyle photographer, with over two decades of experience capturing authentic moments. I work with creative professionals to achieve an honest yet elevated self-image through the power of their photography. It’s not just about your photos; it’s about capturing a connection with your ideal audience. Together, we curate […]

6 Benefits of Outsourcing Your Marketing

Starting, running and growing a business can often be an all-consuming responsibility. From developing the brand and hiring and managing staff to marketing and selling your products and services … there’s a lot to juggle and oversee! While key positions clearly belong in-house, delegating certain functions or activities to external sources can be a wise […]

Why Event Branding is a Must

Event branding is a necessity, not a luxury Just as your company or business needs a clear, distinct brand to effectively communicate your reason for being and the value your products or services bring to consumers – and a brand identity for all that’s tangible – so is the case for your events.  Every event […]

What is brand identity and why does it matter?

When it comes to visual identity for any company’s brand, basic elements work hand in hand to establish a rich design aesthetic. From a brand’s logo and color palette to its font selection and imagery, each component is fundamental and helps to set the direction, look and feel for all marketing and communications initiatives – […]

Simple ways to strengthen your brand identity using graphic design

There’s a lot that goes into establishing a brand – from the business name and logo to printed collateral, a website, and social media pages. When building your brand, it’s important to keep in mind that every touchpoint leaves an impression in the minds of the audience reached, whether good or bad. So how can […]

How to leverage case studies as proof points for your business

One of the most important factors prospective clients consider when deciding which companies to work with and support is proof – proof that your business lives up to all of its claims and that it really does what you say it does. This is where proof points come in. While they vary in form and […]

2023 Content Planning: Simple ways to plan for milestones in the new year

With the end of the year in sight, you’re probably doing some business planning for 2023 – or at least you should be. By looking at the year ahead now, you allow yourself the time you need to plan properly, get all important dates on your radar, and create placeholders for items that will pop […]

6 Simple Tips for Mastering Your Business’s Social Media on a Budget

It is no secret that social media can play a powerful marketing role for all kinds of businesses. From ecommerce brands to B2B companies and startups, social media can help companies connect with new audiences, increase brand awareness, and tell their story in a relaxed and relatable way.  Social media doesn’t have to be a […]

4 Graphic Design Tips For Creating Event Branding

Whether you are hosting an on-site, virtual or hybrid event, it’s more important than ever that your event brand be a clear reflection of the exciting, relevant and impactful program you have planned and that it elicits registrations and builds attendance. Advertisers, sponsors, and stakeholders want to know that your event has value to them […]

How to Make Your Brand Message Resonate with Your Audience

Messaging in the marketing world encompasses everything that your brand communicates to others – leads, customers, your community, stakeholders, and future employees. Your message should be representative of your business and foster a relationship with those who come across it.  But what happens when your message isn’t connecting with your audience? Conversations wane, your sales […]

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